Research & Insights

Examine the evidence. Question the first explanation.

My writing examines how products find customers, why people adopt them and what makes continued use worthwhile.

Published writing

Analysis · Distribution and adoption · 2026-10-12

Building software is easier. Distribution remains hard. What seeds, bees and shared incentives can teach us about helping products spread.

Analysis · Distribution and adoption · 2026-10-12

Dropbox rewarded referrals with more of what customers already valued: storage. The lesson is to make discovery valuable for everyone involved.