One focused advisory engagement
Product and Market Review
Make your next product decision with clearer evidence. Work directly with me on one question about your idea, market, distribution or adoption.
When the review can help
You are considering an idea and want to examine the problem before building. You have an offer but are unsure who is most likely to buy. You have launched and need to decide how to reach customers. Or people try the product but struggle to continue using it.
My focus is software and digital products. Broader enquiries are considered individually.
What we examine
The customer and the problem; current alternatives and workarounds; available evidence of demand; the reasons someone might switch; and the distribution or adoption constraint relevant to your question.
We agree which of these belong in your review before starting. The engagement examines one agreed decision.
What you receive
Decision brief
The question, target customer, desired outcome and constraints.
Evidence review
Findings, sources, assumptions, contradictions and information still missing.
Recommended direction
Proceed, revise, pause or gather more evidence, with the reasoning explained.
Next experiment
What to test, with whom, the resources required and the result that would change the decision.
Review conversation
A discussion of the findings and your next steps.
How it works
- Share your situation.
I assess whether the question fits my experience and availability.
- Agree the engagement.
We agree a written scope, timetable, evidence requirements and fee.
- Examine the evidence.
I examine the agreed material and research, discuss the findings with you and deliver the written review.
You provide relevant context and agreed materials. Customer interviews, participant recruitment, surveys, paid data, advertising spend and implementation are included only if explicitly scoped. Evidence gaps may remain when customers or data are unavailable.
Fees and timing
The review is a paid engagement. You receive a proposal with the scope, timetable and fee before committing.
An enquiry is free and does not create a paid booking.
Questions before we begin
Can you guarantee my idea will succeed?
No. The review helps you assess evidence and reduce uncertainty. Customer behaviour and commercial results still need testing.
Will you build or market the product for me?
This offer covers the agreed review and next experiment. Development, advertising, creative production and sales execution are separate work.
Can I approach you before I have a product?
Yes. Bring a specific customer problem or idea you are considering.
What if the evidence is insufficient?
The recommendation may be to gather particular evidence before making the decision.
What decision is holding you back?
Bring one product decision or growth problem. We can discuss whether a review is the right next step.
Request a Review