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Sriram Advisory

Work and organisations

Make Sales Commitments Survive the Handover to Delivery

A simple way to expose assumptions, dependencies and ownership before a proposal becomes a delivery problem.

The handover is a decision point

The move from sales to delivery is often treated as an administrative transfer. In practice, it is the point at which commercial language must become an executable commitment.

Delivery problems begin when important assumptions remain implicit. A timeline may depend on customer access, a specialist may be shared across projects, or an estimate may exclude work that the customer believes is included.

Translate the promise

The delivery team should be able to explain the promised outcome, the boundaries of the work and the conditions required for success. If the team can only repeat proposal wording, the handover is incomplete.

A useful handover covers:

  1. The customer outcome and how it will be accepted
  2. Scope boundaries and material exclusions
  3. Assumptions that affect effort or schedule
  4. Customer and supplier dependencies
  5. Named owners for unresolved decisions
  6. The first point at which progress will be reviewed

Separate facts from confidence

Teams sometimes inherit a confident date without seeing the evidence behind it. Record what is known, what is estimated and what still needs confirmation. This allows leaders to manage uncertainty instead of hiding it inside a single status.

Keep commercial context visible

Delivery needs to understand why a commitment matters. It may protect a customer milestone, enable a later phase or respond to a competitive promise. That context helps teams make sensible trade-offs when circumstances change.

Close the loop

The handover should improve future selling as well as current delivery. At the end of an engagement, compare the original assumptions with what happened. Feed recurring gaps back into discovery, estimation and proposal review. The goal is a learning system across sales and delivery, not a larger checklist.

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