Should I build this?
Examine the customer problem, current alternatives and evidence before committing more time or money.
Discuss This DecisionProduct and market advisory
Decide what to build. Understand how it can find customers.
I help you test product ideas, examine market demand, plan how to reach customers and understand what encourages people to start—and keep—using a product.
Work directly with Sriram Srinivasan. 30 years across technology, delivery and commercial responsibilities.
One decision at a time
Which decision are you facing?
Who is likely to buy?
Clarify the customer, the buyer and why someone would choose your offer.
Discuss This DecisionHow will customers find it?
Assess possible channels and choose a practical distribution experiment.
Discuss This DecisionWhy are people not continuing?
Examine where users struggle to experience value or make the product part of their routine.
Discuss This DecisionStart with a Product and Market Review
Bring one product decision or growth problem. We agree the question, examine the available evidence and work towards a reasoned next step.
A clear decision brief
Define the question and the outcome that matters.
Evidence and assumptions made explicit
Understand what is known and what still needs testing.
A recommended next test
Agree measures for reviewing the result.
This is a paid advisory engagement. Scope, timetable and fee are agreed before work begins. Sending an enquiry does not commit you to a purchase.
See What the Review IncludesSee how I examine products and markets
Research on why products succeed or struggle to find customers, and what encourages people to adopt them.
What nature teaches us about product distribution
Building software is easier. Distribution remains hard. What seeds, bees and shared incentives can teach us about helping products spread.
Read Post →How Products Found Their Customers — 01 Dropbox
Dropbox rewarded referrals with more of what customers already valued: storage. The lesson is to make discovery valuable for everyone involved.
Read Post →Work directly with Sriram
My background spans software engineering, delivery, commercial responsibilities, capability building and entrepreneurship. I bring those perspectives to product and market questions, make my reasoning visible and help you decide what to test next.
About Sriram →What decision is holding you back?
Tell me what you are building or selling, where you are stuck and what you have already tried.
Request a Review